7 Tips to Hire the Right SEO Company
There’s no denying the importance of good search engine optimization in today’s competitive online marketplace. While a good SEO company can really help your business you also need to be very careful choosing which company you want to work with. Online presence is a powerful tool and becoming more important to a business’s survival by the day. You need help to master SEO and get the results you need so you can focus on making your business thrive as a new wave of customers comes in, and the following seven tips will help you narrow down the search for the right company that can get the job done at a price that won’t bust your budget
Tip #1: Company Size
There’s no such thing as a cookie cutter SEO formula to success. While there are over 200 known factors that go into determining the search engine rankings, that doesn’t mean every company should tackle their online SEO the same way. What a big name company needs to do to shove their way up to the top in Chicago is a different strategy from a company wanting national rankings for certain keywords or a small city restaurant looking to drum up business. Go with an agency that has different packages based on business size and need.
Tip #2: Look For On-Site & Off-Site SEO Help
Generally speaking, in most situations only doing off-site SEO or only doing on-site SEO won’t be enough in a competitive market. A really good agency understands the importance of handling both and will be able to show you how their plan covers both important parts of the big picture to get you the ratings you’re looking for.
Tip #3: Ask For Proof Of Praise
You want to see who is praising that SEO company you’re considering. Have they won awards? Do they have testimonials from happy customers? Can they show you clients they managed to get to the top of page one for major keywords? These are extremely important and shouldn’t be a problem for a good SEO agency to provide. If they’re not willing to show them, then you should look for another provider.
Tip #4: Make Sure You’re Ready To Invest
SEO can do amazing things, but it isn’t an overnight silver bullet. Good optimization takes time and this is a process that requires patience, time, and continued investment. Make sure you’re at the point where you can make the level of commitment needed to get the results you’re dreaming of. Investing too little for too short a time can result in you spending money, and then stopping short of the point where the breakthrough results would come into play.
Tip #5: Run Away From “Guaranteed Rankings”
No one can absolutely guarantee a #1 ranking in Google. If they do, run. While SEO agencies can be very confident about their capabilities, their track record, and getting you to a better spot than before they started, actually guaranteeing a #1 spot is something no reliable and reputable search engine optimization agency will promise.
Tip #6: Understands The Proper Way To Backlink
Backlinking is as important in SEO as it has ever been. Any good off-site optimization must require gathering links and gathering the right types of links. Doing this part wrong can actually hurt your website and not doing it at all means that your site is not getting the proper juice to overcome the competition in competitive markets.
Tip #7: Have Realistic Expectations
If you’re a small business willing to dedicate $500 a month in Chicago, you’re not getting to the absolute top of those search engine rankings. On the other hand in a moderate to normal sized market consistent action over time will generally generate solid results that will give you more traffic and translate to noticeable improvements in your business.
These seven tips give you an important base to work with and help you to pick a reliable and professional SEO agency that is likely to get the job done and to get it done right. Remember that when it comes to investing in SEO it absolutely pays to do your homework up front!