Why Video Marketing?

Because facts tell, but stories sell.

And NOTHING tells stories better than video.

We’ll help you tell it, so you can sell it!®

DOWNLOAD A FREE TUTORIAL ON HOW TO START USING YOUTUBE TO PROMOTE YOUR BUSINESS 

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Want to Start Using the Power of Video Marketing?
Let Us Show You How to Dominate Your Market
With VIDEO!

Are You an Expert or Authority in Your Field?
Put That Knowledge on Video and Monetize It!
We Can Show You How. Get In Touch!

video marketing for entrepreneurs
video marketing for makeup experts

No Matter What Industry, Age, or Gender
If You Know It, Show It!

You accumulated years of knowledge in your field, or you are really passionate about a subject and are constantly asked to speak on it or answer questions about it. You own a small business and have to repeat the same information to your new customers as they enter your sales funnel. You want to create a video series to teach others what you know, but you don’t know the first thing about where and how to start. You are an attorney that heard about how other attorneys are capturing new clients through video marketing or a doctor that specializes in a particular area of medicine and you want to educate the public about it. You are a mom or dad that has valuable advice on parenting. You are young and know everything that others your age need to know about dating, makeup, gaming, you name it! We can help you get started down the path of becoming an online authority in your field using YouTube, Facebook, Instagram, your website! Get in touch and let us show you how!

Start here and Now – Call (818) 535-4773
THERE IS NO OBLIGATION, JUST KNOWLEDGE!

Local Video Marketing that Works for Your Small Business

When it comes to online marketing, it pays to use a diverse set of marketing approaches and use different types of platforms to enhance the value of the small business. Aside from textual content, you should also consider the value of videos and what it can bring for your small business. Video marketing is now considered a must-use tool for many small business owners who want to stay ahead of the competition and build the value of their brand.

Video marketing is simply the art and science of planning, creating, and promoting video contents that are anchored on a keyword or a phrase to rank high in search engines. Just like content marketing, the intent is to is to create awareness which will translate to more engagement, sales, and customer loyalty.

And when it comes to video marketing, there are two main platforms that you should not ignore: YouTube and Facebook. Both these platforms allow the posting of video contents which can prove to be critical partners for your video marketing efforts. One popular platform that you should not ignore is YouTube, the second most popular search engine online next to Google. Instead of textual content, YouTube informs and engages users and customers through the use of videos. If you are not on YouTube, you are missing out on a captive market which can be translated to engaged and paying customers if the right marketing pitches are made. Facebook, on the other hand, is the leading social media website. With 2 billion users, this social media platform can also serve as a critical platform to use when promoting video content.

12 Reasons Why Your Business Needs Video Marketing

Still not convinced about the reach and potential of YouTube as a marketing tool and the usefulness of Facebook for videos? Here are a few numbers that can convince you that video marketing on these two major platforms is the way to go:

  • According to Forbes, 90% of all customers say that videos helped them in purchasing decisions.

  • As of the last survey, 81% of all business users now use video as part of their campaigns, up from 63% of last year.

  • In a survey made by Insivia, mobile video consumption doubles every year.

  • More than 56% of the customers say that the testimonials of videos helped them in purchasing decisions (Animoto)

  • More than 50% of all consumers search for a videos online before they visit the physical stores to shop (Think With Google).

  • 1 in every 4 customers loses interest in a company without a published video (Animoto)

  • According to Forbes, there is a 200% increase in click-through rate from marketing emails if videos are added.

  • Did you know that there are 500 million users who watch Facebook videos on a daily basis?

  • Did you know that there are 4 billion videos watched on YouTube on a daily basis?

  • In a study made by Cisco, it found out that 80% of internet traffic will be from videos by 2019.

  • According to Animoto, consumers are 4 times more likely to watch a video than read about it.

  • According to OPA, 46% of users took action after watching the videos last month.

Video Marketing for Business is Now a Requirement

There’s no denying the fact that videos are critical requirements when one is promoting a business. Videos are now the leading choice of content online, and statistics show that marketing that’s anchored on video brings results. Also, today’s consumers are more informed and knowledgeable, and they are now looking for a complete multimedia experience, and only video content can deliver.

If you are running a business, you can count on video marketing in different ways

GETS THE ATTENTION OF
CONSUMERS

When marketing online, you are actually competing for the users’ attention. There are different types of platforms available online which host various content types. The challenge is to make your business stand out in a sea of content and platforms. To do this, you need to focus on the videos. And make sure that these videos are designed not just to entertain but to provide answers, information, and solution.

IMPROVE YOUR RANKING ON
SEARCH ENGINES

Videos become more effective if these are designed to help and provide assistance to customers. These are also the types of contents that are shared more online. And if the customers can find something beneficial on these videos, they tend to stay longer on the website which is critical to business. This is known as the ‘dwell time’, considered as one of the top key performance indicators, next to click-thru rates. If your videos bring something to the table and are viewed and shared more, that your local business can definitely increase its rank on YouTube.

CONNECT WITH YOUR AUDIENCE IN A PERSONAL AND EMOTIONAL WAY

It is only through the use of videos that you can truly connect with your target audience. With published videos, you can customize the message and its delivery. You can direct the tone of voice, facial expressions, and even the music that will go with the message.

Highly-Targeted Video Content is Your Best Tool in Business

If you want your small business to GROW, you need to invest in highly-targeted video content.

As a business owner, you want to attract more traffic which can translate to more customers, and hopefully, sales. However, the competition to attract these customers is tough. The traditional advertising channels like print and radio are no longer effective for many local businesses. The main reason for this migration- everyone is now online. The traditional advertising platforms are leading the change: print media are now replaced by new sites and online blogs.

So What Should You Do?

The first thing that you should do is IS CALL US and we will help you with…

A video campaign that is optimized for the type of business that you have.

Prepare your YouTube Channel and Optimize it to function as a business generating machine!

Targeted Video Marketing Services From Burn Media Group

Script-writing

Pre-production

Editing and Post-production

On-site Shooting

Video Graphic Development

Video SEO

Youtube Marketing

Other specialized services related to video marketing

Video Marketing Services that Truly Work

PROFESSIONAL VIDEO SCRIPT COPY-WRITING

CONSULTATION, DESIGN, AND ON-SITE FILMING

VIDEO GRAPHIC AND VISUALS CREATION

PREMIUM VIDEO PRODUCTIONN, PUBLICATION, AND PROMOTION

VIDEO SEO ON GOOGLE, YOUTUBE, AND YOUR WEBSITE

Boost Your Digital Presence, Get Started Now!

Are you ready to take your business to the next level? Are you prepared for your first video marketing strategy to remain on top of the business? At Burn Media Group, we provide you with different video marketing packages that can suit all types of businesses, large and small. Whether you are looking for a low-cost video marketing package or a premium video package, we are the right team to call. We also provide professional editing services in case you have video and you want to improve them to match the changing needs of search engines. We can turn your videos into premium marketing tools that connect with customers. If you don’t want to appear in the videos, or you don’t have a physical location that can work for your video shoot, our team can provide you with the solutions that you need. We can also offer banner videos, animated videos, and text videos that can represent your small business in a fun and appealing way.

Contact Burn Media Group by email at:

contact@burnmediagroup.com

We are more than ready to provide you with video marketing services that can suit your business type. We’ve worked with hundreds of businesses!

What Our Video Marketing Services Are All About

The Four Specialties outlined below will give you an overview of what we do in Video Marketing: Video Marketing Teaching, Video Production Technical, Video Marketing Full Service, and Video Marketing Platforms Expertise. We provide all the services that empower our clients to dominate their industries with high quality, relevant videos that capture, educate and inform their customers. We teach our clients how to do all of it for themselves, creating and using video marketing. Here’s a great article on how Entrepreneurs can start. We are also a world-class team of experts in the technical side of video production, handling everything for our clients so they can concentrate on what they do best – providing awesome products and services for their customers. And when it comes to knowing where and how to place your videos, strategically, to have the biggest impact and the greatest results, nobody does it better.

Education and Consultation
  • Education and Consultation

  • Basic Videography Training

  • Basic Editing or Outsourcing Training

  • Output for Online Essentials Training

  • Optimizing on YouTube

  • Creating Facebook and Instagram Ads

  • Video SEO Training

Technical Services Do-It-For-You-Solutions
  • Production Budgeting

  • Strategic Copywriting

  • Producing & Directing

  • Pre-Production, Principal, Videography, Post-Production 

  • Management

  • On-Camera Talent Training

  • Casting: Hosts, Voice Talent, Actors

  • Location Scouting

  • Studio Principal Videography

  • On-Location Principal Videography

  • Post-Production: Live Action, Animation, Sound Design

Marketing Services From A to Z, We Manage Everything For You
  • Commercial Production

  • Corporate Video Production

  • Training Videos Production

  • Sizzle Reels

  • Event Videography

  • Documentary Production

  • Full Service Video SEO

Experts in Video Marketing Platforms Online and Offline
  • Google Video Ads

  • YouTube Channel Creation and Management

  • Facebook Ads

  • Video SEO on all Online Platforms: Organic first page ranking search results on Google (We are a Google Partner)

  • Television: Traditional TV Advertising (Including Strategy and Media Buying)

Why is Online Video so Powerful?

The science of Neuro Linguistics Programming (NLP) is a great resource for learning why Video is the most powerful form of online communication and marketing. NLP informs us that there are three main human sensory modes – how we process information coming into our brains. Visual – what we literally see with our eyes, and what our “mind’s eye” sees is one of them. Auditory is what we literally hear and what we actually think (the voice in our head). And Kinesthetic is what we sense with our 5 senses, and what we feel – our emotions. It is not too hard to understand how Video hits ALL of the sensory modes, and it does it amazingly! Properly used, video is the visual, auditory, and kinesthetic medium Par Excellence! And here are some statistics to put it into more perspective. Hub Spot discovered that 78% of people watch online videos weekly, and 55% every single day. By the year 2020 it will consist of 80% of internet traffic (Cisco). YouTube is still the second largest site in the world, Google is number one. According to Forrester Research, one minute of video is worth 1.8 million words! And retention is beyond awesome – Wirebuzz discovered that when people watch a video they retain 95% of the message, as opposed to only 10% when reading the same message. Do you think that is why it is the highest converting medium known to humanity? You can see more video marketing statistics HERE.

No Reason to Wait!

So there is really no reason to wait any longer to start using video. Yes, we’ve heard all the excuses; “I’m camera shy”, “who will listen”, “I don’t look good on camera”, “I don’t know how to start”, “I don’t have a camera”, “I don’t know anything about editing”, “I wouldn’t know what to say”, “there are too many videos on YouTube already, why would anyone watch mine?”, I’m not technical”, “it’s too expensive”, “my business is different”, and so on. We’ve heard it all. But we also know that not a single one of those excuses are reasons not to start looking into how you can be benefiting from using video beyond your wildest expectations. Here’s why:

First of all, the benefits far outweigh the objections. But most importantly…

  • We will teach you every step.

  • We will do it for you if you prefer not to do it yourself.

  • We will show you how you can do it for only a few dollars, using technology you already use every day.

  • We will teach you how to feel comfortable in front of a camera.

  • We will show you how to get others to do be on camera for you if you prefer not to be.

  • We will show you how to get your videos edited at extremely low prices.

  • We will show you how to create shooting scripts that sell!

  • We will show you how to do it all inexpensively.

  • We will show you what online platforms to put your videos in, how to upload them, and optimize them so they are found and consumed by your ideal audience.