Explanation of Deliverables
INITIAL VIDEO AUDITWe prepare a 5 to 10-minute video walking through the top areas of your site, using our specialized tools for discovering exactly where your website stands with regards to your its ability to rank in the top search engines.
TECHNICAL AUDITFull scrape of ALL pages on your site crosswalked with vital SEO metrics like links, Keyword rankings, indexation status and more. We will then make a decision about what to do with every page on your website (i.e. leave it as is, update the “on page” elements, NOINDEX, 301 redirects, etc). This process helps us clean up low-quality pages on your website while digging deeper into pages and keywords we should be focusing on for quickest results.
CITATIONS CORRECTIONS AND BUILDINGIncludes Citations, Listings, Directories, and Profiles. We analyze your current citations and make sure they are all accurate, based on your current name, address, and phone number. We look for additional citation opportunities and grow your online footprint through Citations.
BACKLINK AUDIT & BACKLINK CLEANUP
Using very accurate tools, we check the health of your backlinks. When we find those that are harming your website, we create a disavow list and submit it to the search engines. This is an ongoing process because links coming to your site may arise faster than one expects, and must be dealt with quickly.
RANKINGS REPORTA report that pulls data from Google Analytics, Google Search Console and Keyword rankings to help us understand the current status of your website. This report helps our team build the initial strategy for your site.
KEYWORD RESEARCHWe look for your “money keywords”, the ones used by your customers to find your products and services. We find related search terms that you may not be exploiting. We make sure that you are using the best search terms on your site to attract ideal customers.
INTERNAL LINK OPTIMIZATIONIt is very important to take care of your site’s inner linking – the links that help visitors navigate your website comfortably and in a way that leads them to purchase. We make sure the flow is optimized for conversions.
ON PAGE OPTIMIZATION Including speed, interlinking, anchor text, mobile friendliness, titles, meta-tags, site maps, robots.txt, images, redirects, .htaccess setup, pinging, and much more! This is the process of ensuring your page is readable by Search Engine bots. Not as deep a dive as Schema, this is how you stay on top of search results. By providing good page flow. To that end, we will be rewriting titles, meta descriptions, subheadings, internal links and making recommendations for body text, multimedia usage, and front end content design.
SCHEMA & STRUCTURED DATA MARKUPSchema (aka structured data) helps search engines to understand what’s your pages and how to read them. We will deliver a file with all the necessary schema markups for your website. We will also add the code to your pages (via Google Tag Manager) with your direction to do so.
CONTENT REVIEW & CONTENT OPTIMIZATION

After reviewing your content, we will make recommendations for new (bottom of the funnel) landing pages to build on your website. The keyword gap analysis turned up opportunities for more sales based pages – we will build out the user Experience keywords and on page recommendations.
CONTENT CREATIONWe will be building monthly outlines and drafts. We will also be using our graphics team to create custom graphics, images, gifs and multimedia for each post, when applicable to your level.
LINK BUILDINGBased on your target pages, we have a good idea of how many links it will take to rank for each keyword we’re targeting. We will deliver a deck with the types of links and outreach tactics we will use to secure links every month for the remainder of your campaign.
LOCAL BUSINESS LISTING (GMB)Google My Business is an essential footprint for your business. We will make sure you have it, and that it is accurately representing you.
GOOGLE ANALYTICS & SEARCH CONSOLE
We will look at the configuration and setup of your Google Analytics and Google Tag Manager accounts (if applicable). We will make recommendations to improve the overall tracking and performance of your data analytics.
COMPETITIVE ANALYSISWe will look at 3 of your top competitors and compare them head to head with your marketing efforts. This is not an SEO focused audit, instead, we will look at things like social media activity, authority, advertising,
and other internet marketing tactics to better understand how you can improve your overall marketing efforts.
VIDEO MARKETINGWe offer Video Marketing services as part of our service offerings. It is our specialty to create top quality video content. And as always, video online is king.
INFLUENCER CAMPAIGNSWe will be finding, vetting, contacting and negotiating with influencers on Pinterest. We will present you a list of influencers for you to approve contact – after, we will negotiate pricing for placements on their accounts.
SOCIAL MEDIA MARKETINGWe partner with other companies and help manage any Social Media Marketing campaign to work in tandem with your SEO and other marketing services that we offer.
REGULAR REPORTINGWe offer an online platform where you can see daily, weekly, and monthly updates on all your campaigns and can see exactly what we are working on and the timetables set up for each task.